If you’ve ever wondered what exactly is SEO and the way it works, this brief guide will explain everything related, so keep reading.

Today, we live in the age of information. Almost everyone has got some digital aspects in their lives. It’s hard to imagine someone who doesn’t use Google or Facebook. Here, the latter is being limited to connecting with people and marketing, the former is a doorway to the world of the internet. There are several other similar doorways such as Bing, Yahoo, and few others which are termed as Search Engines. Most internet users go to these search engines whenever they want to find something on the internet. Basically, these search engines act as bridges that connect people to the websites. But, not every website can be benefited from these search services. If you want your website to be accessed by the masses through these search engines, you need to be great at SEO. Still confused?! Continue reading to find out what is SEO and how it actually works.

What is SEO?

SEO stands for a brief process called Search Engine Optimization. Here, you optimize your website/webpages to rank better in the results of search engines for appropriate user searches. By doing this properly, a webmaster aims to receive un-paid and organic traffic from the results page. This process involves several optimization techniques that help your website get more exposure in the search website results. In fact, the majority part of web traffic is driven by these search services. So, it’s highly important that you need to take this aspect with high regards, if you want your website to perform well.

Many webmasters usually aim to generate as much growth as possible, in terms of their website traffic. There are several other ways to get a decent amount of traffic to a website such as paid marketing which includes PPC and several other methods. But, search engine optimization is the only way where you can generate massive amounts of traffic influx completely free of cost. Furthermore, this method also works very well in the long run, whereas, other marketing techniques usually work for the short term. This is also referred to as Whitehat SEO that helps in improving your ranking in search engine results. If you’re looking to dominate a niche and stay ahead of your competitors, this is the way to go.

How does SEO work?

This involves several procedures, where a search service takes different factors into consideration, in order to rank a website in particular positions. Since, this is a vast subject; we’re listing down the most important aspects that explain how exactly it operates.

• On-Page optimization: This section deals with all the optimization that has to be done for a website internally. It includes several important factors such as quality content, simply yet effective page structure, informative meta description, internal linking, and a few others. On-Page optimization has always been an important aspect, but it’s gaining more and more weight in the recent algorithms of several search websites. Among all the on-page aspect, writing quality and authoritative content is the most important one.

• Off-Page optimization: This aspect refers to all the external optimization factors of a website. The two main components of this spectrum are Backlinks, and Social Signals. These two factors combined, brings authority and trust scores to your website.

Conclusion

By now, you may have received a fair bit of understanding about the whole process of SEO. If you’re an aspiring blogger or webmaster, you must include search engine optimization in your marketing strategy. Take your time to study the ins and outs of this process before taking further steps.

Author Bio:Dinesh Lakhwani is a founder & blogger at TechCommuters. He loves to explore and write topics related to technology & cyber security. In his leisure time, he spends his time riding on his cruiser bike. You can follow TechCommuters on Facebook, Twitter and LinkedIn.