If you’ve ever wondered what exactly is SEO and the way it works, this brief guide will explain everything related, so keep reading.
Today, we live in the age of information. Almost everyone has got some digital aspects in their lives. It’s hard to imagine someone who doesn’t use Google or Facebook. Here, the latter is being limited to connecting with people and marketing, the former is a doorway to the world of the internet. There are several other similar doorways such as Bing, Yahoo, and few others which are termed as Search Engines. Most internet users go to these search engines whenever they want to find something on the internet. Basically, these search engines act as bridges that connect people to the websites. But, not every website can be benefited from these search services. If you want your website to be accessed by the masses through these search engines, you need to be great at SEO. Still confused?! Continue reading to find out what is SEO and how it actually works.
What is SEO?
SEO stands for a brief process called Search Engine Optimization. Here, you optimize your website/
Many webmasters usually aim to generate as much growth as possible, in terms of their website traffic. There are several other ways to get a decent amount of traffic to a website such as paid marketing which includes PPC and several other methods. But, search engine optimization is the only way where you can generate massive amounts of traffic influx completely free of cost. Furthermore, this method also works very well in the long run, whereas, other marketing techniques usually work for the
How does SEO work?
This involves several procedures, where a search service takes different factors into consideration, in order to rank a website in particular positions.
On-Page optimization: This section deals with all the optimization that has to be done for a website internally. It includes several important factors such as quality content,
simplyyet effective page structure, informative meta description, internal linking, and a few others. On-Page optimization has always been an important aspect, but it’s gaining more and more weight in the recent algorithms of several search websites. Among all the on-page aspect, writing quality and authoritative content is the most important one.
Off-Page optimization: This aspect refers to all the external optimization factors of a website. The two main components of this spectrum are Backlinks, and Social Signals. These two factors combined, brings authority and trust scores to your website.
By now, you may have received a fair bit of understanding about the whole process of SEO. If you’re an aspiring blogger or webmaster, you must include search engine optimization in your marketing strategy. Take your time to study the ins and outs of this process before taking further steps.
Author Bio:Dinesh Lakhwani is a founder & blogger at