As the result from the artificial intelligence application titled, Annie says that China has reached the top outstripping the United States on spending more in the app store. App Annie is an authenticated and liable application responsible for decision making around mobile application which makes the profit at the current times. It not only produces business intelligence tools but also periodic reports of the applications revenue and the leading industry over it. This time Annie has come up with a sensational report that China has top spending more time and money on the app store when compared to other countries. Let’s deep dive into the inside information collected from various reliable sources.
The report says that China crops up a turnover of $1.7 billion over the last quarter of the preceding year, which is said to be fifteen percent surpassing the yield of America. This is a record that any country revenue couldn’t yield at the iOS app store. This change of advancement over the revenues of China seems to be phenomenal, where people say that country has higher scope to break its own record and move many steps ahead in coming years.
There are a lot of reasons for China to reach the top position overtaking the expertise Americans. The first and foremost thing which ranks under “The reasons behind” listicle would be POPULATION, as we know very well about China’s population. It’s one among the overpopulated countries. Making a comparison with America’s population, China’s population can make it happen easily. Regarding the report, statistics says people from China have increased the use of iOS devices five times than that of the count which the country held to a couple of years ago. This is furthermost an important reason which made the broadcast far-reaching.
After which comes the gaming applications. The Pokémon Go seems to be among the top 5 most downloaded game. Like Candy Crush, Clash of Clans and other successful games Pokémon Go also had a good response but on one big difference Pokémon Go had a massive response instantaneously, where the count on the number of downloads reached up to six-hundred dollars in a turnover faster than any application can make. It’s a breakthrough because the application has broken the record of Candy Crush 2.5 times faster than it, 6.2 times faster than Clash of Clans and 5 times than that of Puzzle and dragons.
Pokémon Go alone had a lot of survey analysis from a lot of other sources because it made history among the current application ruling our mobile phones and time. When the application is taken an account under the listicle of gaming apps (including Android phone users) the app seems to occupy a space in the top twenty. Though the number of users started to show a slight downfall, the application didn’t let go its position in the top list. Another survey on applications in general (regardless of gaming application alone) used by Android user, Pokémon Go catches the fourth place coming after the big-shots Facebook, Chrome and YouTube. This is exceptional! Because it’s not that easy to compete with millions and millions application available at the store and to get classified right after the world’s best application. Information to be added: Pokémon Go tops the list in the category of applications which are available at different app stores and platforms. The gaming application is found to be the most widespread application among different users using different platforms. Pokémon Go is said to be the trend of the world smashing other top gaming applications.
Secondly, comes the category of non-gaming applications. Though the non-gaming applications couldn’t contribute a huge part in the expansion of the active users, they also subside a component for the Chinese to make it happen. After Pokémon Go applications like Hero MOBA, Youku, Tencent Video and many other mobile streaming applications had given hands to help them rise above the previous level and to reach the top. These applications had a seamless response from the iOS users. Because of this reason Apple has started two research and development center at prime two cities at China to embrace its progress.
One crucial thing which was a primal thin for the boost up of the number of downloads for every in-app installs is advertisements. It’s a fact that about eighty percent of population acknowledge about a few applications based on advertisements. This has been a vital tool on either of the stores say Google play as well as App store to flourish the applications which are newbie’s to the market with a bang. People started using paid channels for the sake of inflating the number count. This technique has really worked a lot and brought in huge gross money through the app-install ads this 2015.
A report was filed by a reputed research service called Business Insider over these app-install ads depending upon the credits, debts, liabilities and other uses of the application. It looks at the performance of the application and the improvements and falls it encounters periodically. The report also keenly notes down the pricing and the product within which the product is related to.
A report from Business Insider in-depth:
The report had a lot of essential points which dealt with the outcomes of the app-install ad, a few among them are:
ü These ad units request its users to download the application through another, from this an estimate says about twenty-five percent of the population has downloaded the application.
ü Advertisements in the form of the video seem to be a boring and an old-fashioned idea nowadays. People pay heed for something new and interesting. In the world full of application, an application itself finds an application, applicative for its ideas to pour it into as an advertisement.
ü Though video format in a form GIF or short forms is still in progress. They let their video get played on the newsfeed of any most frequently used site say Facebook, Twitter and so on.
ü Hiring new developers for everything becomes overprices and this idea seems much cost-effective than others. The estimate also says that US app-install ad revenue will be profited with seven billion dollars at the end of the year 2020.
ü The app-install ads are more interactive and reliable as they are getting developed in such way that it could support in any cross-platform and its developed with deep linking and contextualized streaming.
ü Precisely, the app-install can bring in better results and can be much more effective than that of the old clichéd ideas used in advertisements. Adding to the point the report has forecast which are approximately accurate saying that revenues the app-install ads yields would fetch in better profit than any other ideas could.
China gave a bang in its massive growth reaching the top at the app store. It’s all the diligence and workmanship of the people belonging to the nation. To knock down a big shot like America is really big deal! China did it. Population plays a predominant factor here. The number of population is directly proportional to increase in their growth. This was a huge factor which made the nation to stand on. And after which comes the intention the country had, that they can make money and immense profits through digital marketing kept them going. Their instinct on digital marketing never failed. They worked with intelligence and diligence. China is striving harder to break their own records and let anyone else replace them from their position.
Author Bio : Anand Rajendran is CEO and Co-Founder of Dectar, best PHP scripts development company located in India. Dectar is a part of Casperon Technologies a leading social and mobile development company which is Developing Uber for X apps for the past 3 years. I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development.