The recent spurt in the demand for budget-friendly smartphones has brought about a rise in the number of new budgeted entrants in the smartphone arena. Tech giants, who dominated the smartphone market years ago, are now struggling to maintain that same position in the market. Apple, Samsung, Sony, and HTC now face severe competition in the smartphone market, with the introduction of new smartphone manufacturers. With so many options, consumers are left spoilt for choice.
The new smartphone entrants offer smartphones that are not only loaded with the latest features, but are quite economical as well. This helps them woo the public into choosing their smartphones over other popular phone choices.
Micromax – An Emerging Tech Giant
In recent times, Micromax has proved to be quite a threat for the established smartphone manufacturers such as Apple and Samsung. This emerging giant has been launching new smartphones throughout the year, steadily gaining the trust of its customers.
Besides the several popular smartphone brands that Micromax has launched in the market, the company has gained tremendous popularity owing to the success of its flagship brand, Micromax Canvas.
From the Canvas Fun to the Canvas Doodle and the more recent Canvas Turbo, this flagship brand has managed to help the company gain a foothold in the flourishing smartphone market.
Micromax Canvas – The Brand Is Creating A Rage
One of the pivotal reasons for the success of Micromax’s Canvas range of smartphones is the reasonable price, which lies well within the reach of the common man. Feature-hungry consumers, especially youngsters, prefer to opt for phones that belong to this brand, as they get hold of the best and latest features at prices much lower than that offered by Smartphone Kings like Samsung, Apple and Sony.
Micromax has launched many impressive smartphones in the Canvas range, such as HD A116, 2 Plus A110Q, 3D A115, Music A88, Doodle A111, Viva A72, and Canvas 2 A110. The company has recently launched a new smartphone in the Canvas range, named the Micromax Canvas Turbo A250. This smartphone has been launched with the intention of helping the company retain its popularity among the budgeted sections of society.
Let’s take a look at the rise of Micromax Canvas as a brand through its many smartphone models.
The Rise Of Micromax – Its Many Devices
The Micromax Canvas HD A116
With a 5-inch capacitive touchscreen, a 1.2 GHz quad-core processor, 1 GB RAM, an 8-megapixel rear camera and a 2-megapixel front camera, the dual-SIM Canvas HD has won the hearts of many, ushering in the success of the brand Canvas.
Currently priced at around INR 13,990, this device has been able to give the youngsters just what they need – tons of latest features at an affordable price.
The Micromax A115 Canvas 3D
In June this year, Micromax added a new member to the Canvas family, named the Micromax A115 Canvas 3D. This smartphone has a 5-inch display, a 5-megapixel camera at its rear end and a VGA camera that is quite convenient for video chats.
The phone also has a few drawbacks, one of them being that it is rather bulky in size. Despite that, the phone has been quite a success, as it offers its users a 1 GHz dual-core processor and a 512 MB RAM. Priced well below the ten-thousand mark, this smartphone is one of Micromax’s key devices in the budgeted smartphone segment.
The Micromax Canvas 4 (A210)
The Canvas 4 promises to surprise many with the introduction of new features. It allows its users to unlock the phone by simply blowing against the screen or by shaking the device. This 5-inch HD IPS touchscreen smartphone is powered by Android’s version 4.2.1, called Jelly Bean. Boasting of a powerful 13-megapixel rear camera and a 5-megapxel front camera, this phone is quite an improvement on its predecessors.
Like the Canvas HD, this device is driven by a 1.2 GHz quad-core processor, and has a 1 GB RAM. Once again, the company manages to keep its phones quite within the reach of the masses.
The Canvas 4 has been priced at about INR 17,990. Keeping in mind the features that this smartphone has to offer, the price seems quite humble.
The Micromax Canvas Turbo A250
The latest addition to the Canvas family is the Micromax Canvas Turbo A250, which comes with many improvisations. The Micromax Canvas Turbo A250 price is currently INR 19,990. This smartphone makes every attempt to strengthen the grip that this flagship brand has on the masses.
One of the most commendable aspects of this smartphone is its aluminium body, which makes it sleek and durable. Its 13-megapixel rear camera and 5-megapixel front camera helps you indulge in decent photography.
Keeping in mind the Micromax Canvas Turbo A250 price, multiple top-notch features have been packed into the device, including a 1.5 GHz quad-core processor, 2 GB RAM, the latest version of Android (4.2.1 – Jelly Bean) and a 2000 mAh battery.
The Future Of Brand Micromax Canvas
Looking at the variety of smartphones that this brand has come up with, it appears that the brand is here to stay. The success of the Canvas HD and the Canvas 4 has paved the way for the Canvas Turbo, which has just been launched into the smartphone market. The Micromax Canvas Turbo A250 price is affordable enough for customers who desire the latest features on their phones.
This flagship brand has helped the company make its way into the mainstream market, rivaling the likes of Apple, Samsung, and Sony, whose smartphones are priced much higher than the Micromax, even though the features on offer are almost the same.
Even in the months and possibly years to come, this flagship brand is bound to continue its winning spree with the introduction of many more smartphones that target the masses of society.