A study was conducted by Andrew Chen, an entrepreneur from Silicon Valley, to find out the reasons why some mobile apps have extremely poor user retention graph. A large number of app users abandon the app within 3 days of the installation.
And the reasons were, the app is full of errors/bugs, the app didn’t deliver what it claims to, it is not easy to navigate one screen to another and then come back to home page at any time in this app, the app sends too many notifications and in-app messages, the app keeps asking for ratings/reviews, the log-in process of the app is too much time-consuming, etc.
If you put these issues in consideration while designing your mobile app, you can certainly lower the risk of poor user retention. The app design is the first thing your users will hook up their eyes to. And if design is bad, no out-of-the-box app idea can come to your rescue in giving good return of your investment.
Here are 6 proven rules to mobile app designing you must consider to obtain higher conversion rate:
Give your design some depth
Check the Uber app and you will get better idea on how material design concept can make your app UI more intuitive and more user-friendly. Material design is one of the hottest trends in app designing this year. The most striking element to this innovative designing concept is the layers.
Different layers in your UI design have different purpose and they enable users interact with the app design more actively. If you check Uber’s app, you will find the base layer is the map screen. Next you set the pick-up location using the address layers. Each layer in the app will enable you to communicate with the app more effectively.
Clearly define the core of your app
The core of the app should speak clear and loud about the main purpose or objective of your app. Your design plan should resonate perfectly with the primary application of the app. And the UI design should revolve around the users’ needs with a single concept/ application at the core.
Once you define what are the primary roles of your mobile app, the designer should ensure the app design don’t drift from its core concept. This approach will enable you to further upgrade the app and add new features/applications without adding complexity to the app design.
Adhere to the OS-specific design guidelines
Android, iOS and all other mobile operating system provide app developers with a set of design guidelines. It is essential that your mobile app development team go through these guidelines before they begin designing the UI. These guidelines will help you develop user interface that best fit the OS it run on, ultimately leading to good user experience.
Draft your prototype
You can always sketch out how your app users will navigate between different views/contents/screens and mock responses of their different actions on a piece of paper. When you draw your app prototype, think of the most important feature or application of your app and put it at the center in your wireframes. A well-defined user flow structure will help you build a more practical and more user-friendly navigation scheme.
Select the color palette wisely
Each color has unique emotion. And thus in app designing, you need to choose your colors wisely. Consider your business segment, psychology of target users, age group of the targeted audience, type of product/service the app is offering, etc., while selecting your app’s color palette. Remember, the colors you choose should add to the reading experience of app users. Maintain the consistency of color contrast across different screens of the app.
Always consider the readability of the app when deciding fonts
Unlike desktop screens, mobile screens are smaller in size. And thus, it becomes even more challenging for graphic designers to accommodate all information in small screens without compromising on the readability of the content. Bold typography with intensely contrasting background will not only make your app content easy to read but will help engaging users.There is no harm selecting simple font types and choosing font size that isn’t too small or too large. In fact, expert designers recommend novice app designers to stay away from novelty typefaces.
When you begin designing your mobile app, always consider the latest design trends in the niche. And consider the app designing tips listed above to create best app design.
Author is a website consultant and digital technology professional working with small businesses. Offering a variety of business services like SEO services , website design & development, mobile apps development in Ahmadabad. He is committed to helping businesses succeed in an increasingly technological environment.