With digital marketing becoming a major thing in the corporate arena, more professionals are now encouraged to learn the ropes of the practice and boost their competencies in communicating through the online medium. Unlike traditional media and modes of communication, digital marketing requires timeliness and relevance at all times.
Trends don’t wait, and marketers need to understand that for their market to hear what they want to say, being relevant is a requirement.
But staying up-to-date at all times is difficult especially if you are juggling various social media platforms along with the regular content maintenance of a corporate website. It is easy to break into your work process and end up not finishing tasks due at a specified deadline. This is where apps come in.
Mobile apps are ideally meant to automate. They make work easier. But just like any other human inventions, apps are not created equal. There are those who perform better than the rest and offer more comprehensive features that fit your work needs.
Let’s have a look at the best ones that top today’s list!
FEEDLY: BLOGS, RSS NEWS READER
We all have websites and blogs that we favor above the rest. But visiting every site on a daily basis just to check what is new can be a daunting task. Feedly helps digital marketers get the best content from their chosen sites straight to their app. It does the screening on your behalf and shows you the articles that are guaranteed to pique your interest whether for personal or professional use. By using the app, marketers can keep track of the information that matters to them while saving time.
It’s natural for digital marketers to have their LinkedIn accounts. But if you’ve been using the platform through desktop, then now might be the right time to consider going mobile too. With LinkedI app, you get to access the same features as when you’re using the desktop version but with the added convenience of doing it anywhere.
Digital marketers need to continually beef up their professional network. And how else can they best achieve this than by staying connected? If one is maintaining a corporate LinkedIn account, then having the app is convenient especially when you’re blogging about an ongoing event.
If you are a fan of inspirational and educational talks, then you must have heard already how amazing TED Talks are! They’re brief speeches or talks by the world’s best academics, medical professionals, engineers, and anyone who has some quality, inspiring and practical information to share.
The TED official app brings you closer to the collection of thousands of videos that the program has published.
As marketers, continued education is highly valuable to keep your knowledge about the industry sharp and relevant. How else can you do this than by listening to experts? Whether you’re looking for in-depth information about something or just want to get motivated, indulging yourself to a TED lesson or two can make a difference.
It’s safe to assume that most, if not all, digital marketers have one way or another encountered and learned from Mashable. It’s a haven for tech-savvy individuals with a knack for social media, and apps. It is a treasure trove for anyone who wishes to know what is trendy in the mobile world. For marketers who focus on online messaging, there is no substitute for knowing what most people are talking about online. It’s even more important if the topics are directly relevant to your work.
QUICK WIN DIGITAL MARKETING LITE
This app is based on the book by Annmarie Hanlon and Joanna Atkins and contains helpful answers to the top 100 digital marketing questions. There are five sections present in the app, which you can randomly browse depending on what topic you wish to review. Topics like marketing tools and techniques, instruments in promoting one’s business and money making online are only a few things you can check while going over the app.
In case you need a refresher or quick review on something, you can always count this app to give you helpful data.
Digital marketers work in a fast-paced environment, and the practice is never static. Now and then, changes are implemented to respond to the change in innovation. Automating one’s task to save time is an efficient method to provide more moments to learn and beef up one’s knowledge of the industry. Evaluate your current performance in online marketing and see how the apps on the list can benefit your work process!
About the Author
Janice is a twenty something who loves to write. She is currently employed with one of the best digitalmarketing agencyas a copywriter. She likes to travel around the world to meet new people and gain new experiences.