Today, the world has been driving by big data and the Internet of Things (IoT) and cloud connectivity, applications become the system that used by us to record everything and the platform that used to interact with customers, suppliers, and things (Smart things).
It doesn’t matter whether businesses are using on premise cloud or an amalgamation of both, apps are playing the biggest role. When it comes to talking about the data, it is an asset and tool for any business, and recording data for using is gradually important.
Applications are considered as an excellent system for the sourcing and recording of data through engagement with different arena from customers to suppliers to personnel. It is also important to know how apps sit at the core of digital transformation when viewed as a system of record and a platform for systems of engagement.
Applications for Customer Experience
Today, customers are ruling business and businesses are constantly working hard for an innovative and rich customer experience so that they can set themselves apart from their competitors.
In any business, customer experience is the most important, and applications allow customer experience irrespective of the channel. Being a system of engagement, mobile apps enable anyone like the staff, supplier and customer alike – to interact with a business from virtually anywhere. When it comes to the customer, they can engage with a business using a different channel with which they are comfortable.
The data collected and recorded from interactions across many applications can be analyzed to assess things from purchasing and ordering trends to customer preferences. It delivers businesses with a single view of their customers, allowing them to streamline and plan their business strategy across the customer of one.
In a business environment, the utilization of applications will not only ensure hires, but also ensures a business and will retain the best-suited personnel for any specific function. It will be also helpful to know faintness and dismissals within a workforce.
Applications that are informative and user-friendly can serve to motivate and inspire staff, helping businesses to decrease high staff turnovers and maximize performance. High-level management people can make use of them to communicate with personnel and even incentivize them through delivering in-house loyalty-type programs.
By using apps for the hiring of staff, you can also make sure that a business hires only suitable candidates and given sufficient information that can also predict whether an app will succeed or struggle in a position.
The Scale of Mobile Moments
All the numbers that included with mobile can tell a fascinating story. Being consumers, we should reach mobile first and more often. As per the Deloitte Digital’s 2015 Global Mobile Consumer Survey, it has been found that a full 92% of users’ look-up products and reviews while out shopping.
Another 81% check social media feeds and account balances at the time of eating outside. And about 89% at least glance at their mobile devices whereas relaxing at the park, spending some leisure time. eMarketer survey in 2016 also found that users are spending their average of 37% of their day with their smartphone – and that number has more than multiplied over the last five years.
As marketers, it is important to have a mobile strategy, which covers mobile web and applications. A survey by comScore also found that 72% of digital moments take place on smartphones – and that a full 65% of those smartphones moments within apps.
Supplier Partnership & Business Networks
You can think a business being able to automatically refill standard stock items and bestsellers as supplies dwindle, making sure the business never runs out and meet all the needs.
Consider a business having an overview of all the suppliers and their pricing that enables them to place orders cost effectively. You can also imagine a business where never missing a payment and knowing the exact whereabouts of expected deliveries at any time.
It is fact that allowed by applications, giving business a new way to interact with their suppliers as they are a single entity at the same time, allowing separate for practical purposes. Vendors and suppliers can be managed easily whereas data can be predicted supplier habits.
Revolutionary Start to your Business
As we all know that all the companies launch their own mobile application sooner or later. For example, Google and Facebook have started as web applications; however at least following the trend they should make the mobile application obtainable for every smartphone ad now having more customers compared to most other social media giants.
As per the latest data, seven out of ten companies are looking forward to having a mobile application to expand their business and enhance the communication between the customer and company.
They can also get great feedback that is related to product or service that provided by them. You can enhance the service or product that you are providing; and therefore, growing and earning great revenue for yourself.
You can easily do it also; however, the mobile application will make it more simple and concrete as compared to complex web apps. However, there are some companies that started a business as the mobile app and develop the web version of the service later.
The mobile application is not only for big brands like Google, but it is also important for every small business and startup that has dedicated mobile app for their business.
These are the major roles that played by the mobile application in the digital transformation world. If you have decided to have own mobile application for your brand or business irrespective of the size and type, you can get in touch with a leading mobile app development company that has a proficient team of mobile app developers.