Whenever a new website is developed for a business, it is registered on the Google analytics so that the incoming traffic could be checked and the owner can see the progress of the website. Analytics gives the clear image of user behavior and gather important data to explore, analyze and understand the data so that owner can employ better futuristic approaches.
However, mobile apps have changed the business environment globally and every business is highly dependent on its mobile app to reach to new clients and maintain the existing ones.
By applying mobile app analytics to your business plans, you create an acquisition plan which increases the return on Investment (ROI) and allows you to help your customers in the most beneficial way.
How to apply Google analytics for your mobile app-
Google’s analytics tools for a mobile app is known as Firebase analytics. Now here are the following simple steps through which your mobile app could be aligned with Firebase analytics so that you can keep track of your mobile app’s performance-
1. Sign in to your Google Analytics Account.
2. Go to admin.
3. You will see the Property Column, now Create new Property from the drop-down menu.
4. Select the mobile app.
5. Now Select Firebase Analytics and click the option Go to Firebase and you will be navigated to the Firebase analytics where you can sign up easily.
After installing Google analytics tool for your mobile app you can get some key insights like the source of user traffic, Information of users, review historical data etc. Now here are some significant benefits which you will witness after adopting Google analytics for your mobile app-
1. Accurate data to serve your customer better
It is a quite difficult task to understand the user behavior and response without any user patterns or feedback. The app analytics gather a huge bulk of user information like their average time spent on the app, which options they click more, which service is getting maximum attention of user etc. Such large chunk of data gives your business an insight to serve your customer better.
It is a well-known fact that most users do not use the app after downloading it and using it for the first time only. The long-term strategies of running the app cannot only base upon only acquiring new customers but retaining them is also important and the data you got from app analytics will be vital for it.
2. Helps you to adopt customer-centric marketing strategies
Now it is completely possible to create an individual experience for a user through mobile app analytics. Some customer-centric push notifications can amplify the chances of opening the app in a short period of time and can convert up to more than two to three time than general push messages.
App analytics works in the proper symphony with your business marketing strategies and can help you in winning the customer attention with targeted messages.
3. You can track the individual as well as group marketing goals
Analytics apps always provide you most accurate and goal driven data. Such data could be used to check the individual customer behavior or a group behavior. It can also check how many users completed their specific or general tasks within the app and app marketers can get the perfect insight related to customer behavior. Now the possibility to capitalize such data in the favor of your business is boundless.
App analytics can clearly tell you that whether are you spending your money in the right direction or not.
4. Best chances of Return on Investment
App business is a cut-throat business where millions of app contest each other to gain the customer attention and retention. There is a heavy investment involved in the development, testing of the app and later it’s marketing. So it requires lots of strategies working together to get a better return on Investment. Without an ROI-focused retention strategy, you are most likely to loose your money in the wrong directions.
5. Better App store optimization
Yes, there is App store optimization strategy similar to the Search engine optimization. In ASO (App store optimization) different apps which have performed better and users have ranked them with higher points come earlier in the app stores search engines.
Here app analytics becomes vital for your business app to come higher in the app stores. So a winning analytics strategy will not only bring your app higher but make sure that your business generates higher revenues.
6. Improved user engagement and retention
Every app wishes to have a great number of customers using the app regularly. But it requires a strong pool of customers which are constantly engaged with the app and use it regularly.
A good app analytics program reduces the gap between user churn and user retention. It shows that how, when, and why the customer uninstall the app and you can focus on such key points to provide the user a better user interface and services. App analytics always work behind the curtain but provide some vital inputs which optimize an app’s market performance and deliver some higher return on Investment.
About Author :
Ruchhir Agarwal is the Chief Executive and Technology Officer at E2logy, an mobile application development company that brings innovative solutions to the digital world. He is a technology enthusiast and a passionate blogger. Ruchhir leads the company in developing custom web and mobile applications that exhibit powerful features and latest technology.