As usual, anything new has to experience teething problems and Internet television is not exempted. The truth is if it does not experience these problems, it will not grow to the extent that it is supposed to or it can. Therefore, these challenges or problems should be viewed in a positive light, illustrating what to improve or what to do different in order to stand out as a means of entertainment on its own.
Normal television has access to a large chunk of the viewership market, and the idea is for Internet televisions to follow this example and surpass it, because as agreed in numerous market surveys, the society is more drawn to convenient methods of doing things and Internet television offers this. Internet television owners and investors need to elevate it to be what it is meant to be, as people embrace online entertainment, social media and other Internet services in their normal lives.
Please do not forget that the aspect of Internet television is acceptable to the young generation however, the lion share of the money is still with the old people, and this might mean that Internet television will have to reach out to them too.
What then are the hurdles Internet televisions needs to overcome? What challenges present themselves for Internet television as compared to normal television? It is not easy to look at them in one perspective and it is therefore important to contrast what Internet television is doing vis-a-vis normal television.
1. Market share
Normal television has a larger market share than Internet television obviously because of their long history being on air, their global reach and the availability of accessories that work well with them. This kind of broadcasting is found all over the world and is unrestricted, adequately branded and in competition within itself.
Internet television on the other hand has had its teething problems for a while before starting to catch on but it has a long way to go because it has not reached populous continents such as Africa, South America and Asia. Most of the content on Internet is felt to be of the American market but the programming can be viewed everywhere; however by embracing different cultures and local programming as well, they could be in a position to turn the table on normal television.
Most of the money made by normal television comes from the numerous advertisements they run; it is unexpected for normal television to run without commercials unless it is pay television where you have already paid for the channel so they have earned their money.
On Internet television, advertisements are rare and the only money they make is through the paid app download and payment for several packages, which show limited programming. This has been detrimental for Internet television because it limits their source of income and therefore limits their rate of growth and hence their competitiveness.
In the next few months, the world is set to migrate from the normal television which is analogue to digital which will require no aerial or satellite dish to get the signal; all they will need is a smart box, similar to a decoder which will be able to transmit television waves from the comfort of the home. This technology promises clarity and better sound on whatever you watch on television.
What these technologies do is reduce the impact that Internet television offers because it does not rely on waves rather on whether you have bundles on your modem or router. The fact that in some countries, the smart television receiver’s swill be cheaper than the price of Internet is bound to play a bigger part.
The economic meltdown has opened people to methods of saving and the aspect of using what you need and leaving out the rest. The Internet in many homes has become disregarded unless on personal gadgets and in most cases people use the bundles they get initially from their service providers.
You also have to convince them to buy the other gadgets that come with Internet television because they already have normal television. It could be the most reliable television there is but without factoring in ways of beating these challenges, it might be a while before their effect is felt.
Shruti Vaghe, the author of this post, is a freelance blogger, who often writes for a leading internet TV service provider called VMedia. She has many years of experience in this field and likes to share her expertise through her blog posts. She enjoys skiing and playing hockey. You can also follow her on Twitter @ShrutiVaghe.