Are you a new blogger? Have you been running a blog for several months already but the results keep disappointing you? Do you want to make your blog a professional platform where you can make money but not a hobby that brings nothing?
You are to learn how to write amazing posts that make your visitors return and become your followers and fans.
Writing an effective post takes a lot of time, good understanding of blogging tendencies, sense of style, and perfect knowledge of your audience. You should also know when to publish your post, how to promote it on social media, and how to react to comments properly. There is a huge number of important details, starting from creating an idea and up to proofreading, but in this article we, will cover 5 the most effective steps that will make your post work!
Marketers know that to sell a product, you do not need to offer it to anyone. You need to sell it to people who are interested in it. You will not try to sell medical equipment to a teacher, right? The same is with blogging. You need to know who will read your articles. This will help you to effectively manage your writing and build communication with the audience that understands the subject.
Therefore, before you start to write a blog post, you need to create an image of your perfect reader. There are various tools that are used for creating a perfect buyer persona for marketers, and you can use them to create your perfect reader persona as well.
You are to analyze such points as the fears, interests, and hobbies of your perfect reader. In this way, you will understand what to add to your post to make a person read it.
Always write for your audience! There is a tendency that new bloggers try to write for everyone by submitting dozens of posts that have absolutely nothing in common. They may get likes and shares, but these visitors will never return to the blog, as there is nothing interesting for them expect for one post.
The studies of headlines go further and further. There are even some formulae of effective headlines for each article, like writing How to, include digits, etc. These formulae really work, and if you want to make your blog post a success, you need to try some of these approaches.
However, there are also some other things that are not so obvious. For example, people do like intrigue. Sometimes, they like informal language in formal posts. They like something usual. They have already got tired of classical headlines.
If you are at the start of your career, try different approaches to writing headlines. Do remember about the analysis, as only in this way you will be able to understand what works better for your posts and your audience.
People love posts where you tell your own experience. They can read studies and scientific research in the news or corresponding resources. They take blog as a representation of a person who stands behind the content. Therefore, it will be better if you start to add some personal touch to your posts.
Tell what happened to you in this or that situation, share your personal insights, write funny stories that happened to you or your friends. You are a blogger, not a journalist, and people expect that you will be more like a human than someone who re-writes pieces of content from different sources.
Your post may be perfect: catchy headline, interesting idea, lots of insights. But people still do not read it. Why do that happen? Perhaps, you forgot about the visuals.
The truth is that most of the visitors do not read article once they open a page. First, they skim the page, and if something attracts them, they start reading. Even if your formatting is perfect, it still does not guarantee that a person will start to read an article. He needs something more, and this is visuals.
By addition images and videos to your post, you increase the engagement of visitors greatly. Besides, you can use these elements to draw attention to some ideas, to show how sarcastic you are about what you tell, or just to make them laugh.
Even the most conservative bloggers admit that a funny picture may change the whole story, especially if added to a post with a complicated theme. But to make it work, you need to be sure that your readers are ready to such an extravagant combination. Here, we move back to the first step – learning your audience.
If you have many Facebook subscribers and friends, you can try to involve social media to your post promotion. It will be enough just to share it, write some comment to that, and ask a couple of friends to make a repost. In this way, your post will appear on social media, and it will reach out bigger audience.
At this point, you will be able to understand whether you create an effective enough headline, is the picture attract the attention, and who is interested in your materials. By analyzing this data, you will be able to get something new about your blogging talents and perhaps even find out some unexpected truth about your target audience.
Never hesitate to experiment with your blog! Today, experiments lead to better results than long-time analysis of almost no data.
These 5 steps will show you the right direction that you should move to become a successful blogger. Once you get to know how to write amazing posts, you will start to do that almost automatically and will be able to generate better content. And this content will help you get more visitors and readers, and eventually you will find out that your blog became popular enough and you are no longer a rookie but a professional!