Our world is being thoroughly transformed by the digital technologies and also by the mobile devices. New technologies are introduced at the astonishing speeds. These innovations reach the mainstream adoption in just a fraction of the time. There is a factor that is forcing businesses to develop new sources of growth. Most of the companies have highly concentrated on the innovation and differentiation. Most of the IT people are under the immense pressure to find faster and better ways for the developing and deploying the new applications to support all their business aspects. As the world has changed, it is easy for the people to understand the difficulties of the IT people and other business people. In order to reduce their stress, mobile apps have been developed to help the business people in their work.
For all the organizations, including the small and big companies mobile has become the primary marketing product. It helps in developing a user and mobile-friendly version of the company’s website. And it helps in adding an awesome e-commerce capability to the mobile user experience. Many businesses have wisely improved in the business field by developing a Smartphone app, which helps in the business operations and processes.
The apps that help in the business growth are as follows.
Data collection apps
People can gain many benefits in using the mobile technology and its related apps for data collection. These benefits depend on the organization’s scope and goal. The data collection apps will capture unconditional data including audio, video, GPS, camera and text. And these apps will make the data to be flexible enough and they remove the necessity to carry the expensive and specialist equipment. Business people and other organizations can replace the bulky and heavy training manuals with something that is more compact and handy.
It engages the customers with more online demos and the video tutorials. Another benefit is that it has very few data errors. The drawback in using paper is there is a high possibility for errors to occur when data is reproduced in the digital format. Apps can reduce the errors, which occurred while reproducing the data in the digital format.
Data analysts can correct all the errors, which occurred while transcription. Digital data collection can correct the data auditing features these features help in standardization of data and also maintains the quality of data.
Instant data visualization through the mobile applications helps in identifying the problem associated with the data before analytics and it finds quick feedback for the data analysts.
Lead generation apps
One of the important marketing strategies that a mobile app should satisfy is a lead generation tool. In some cases, mobile apps are better than the social media because these mobile apps provide personalization of communication and interaction at a much-localized level. Because of this, many users will be comfortable with the mobile apps.
Winning the customer trust and loyalty has become the key factor in the business growth. Businesses have to implement all the possible tools to impress the qualified leads and help to build a strong relationship with the existing and new customers. A victorious lead generation app can improve the relation building by creative engagement, localization and by sending news notifications and updates.
A mobile app is the worthy tool for the customer profiling. They have the ability to collect very precise data related to user’s location, phone model, mobile carrier, and other related information. It is helpful for the companies to know about the user’s location when they are interacting with the company. Mobile apps help the organizations by providing such user information. Localization helps the organizations to create the push notifications. With this, the mobile app subscribers can be offered with the promotional offer or the discount code, when they are within the same driving or walking distance from the business.
While organizing a public event, creating the customer engagement at the correct time is the most important thing which is needed. When launching the new product, it will be an additional plus, if the company notifies all the app subscribers and offers them some promotional discounts.
If users find that there is a special offer especially available for them, users will feel special and they will like to share their personal information with the company. Not only providing the personal information, they will be more interested in interacting with the company through the app more and more. This will definitely strengthen the customer-company relationship to a great level. Sending the latest push notifications will be an opened and read straightaway method than sending the mobile notifications. And it is also the best way to enlarge the customer engagement.
Product demo apps
A demo will help the organization to know more about the app. With the demo, a right app can enter into the organization and it can help the company in building assets. The demo apps will also help the company in events like a product launch. They act as a guide at the time of product launch and users and organizations will know what the app all about is.
These apps will help the users in the step-by-step learning process; so that users can use the app more easily.
When creating the business apps, it highly important to consider the company’s goals and the user’s preference in mind. Developers have to keep the user’s habits in mind while designing the app’s user interface. The general development app should contain the multiple assessments and questionnaire tools. The app should generate reports, graphs, key insights, and charts. Campaign apps will help the user in making decisions for the planning and the future growth.
Sales engagement apps
The sales engagement apps should contain the product catalogs, meeting planner, sales presentations and a number of calculating tools. All these features help the staffs during the client meetings. These apps help the sales force to provide even better sales analytics to customers. Companies can get faster feedback for the products and services and they also help the organizations to plan better for the future.
This sales tool will be available for all major mobile platforms.
Employee engagement apps
Working from home is becoming a trend nowadays. Many companies are highly focusing on the employee engagement apps. The desktop versions are available in the mobile in the app format. The app has the same level of performance for both desktop and mobile versions. Some business require solutions for the everyday activities and challenges; whereas, many companies require the apps to provide solutions for the long-term problems and there are special apps available to do these functions.
These apps will clear the errors, improve functions and helps in effective business operation.
Pros of business companion apps
There are many advantages of using the business apps. Some of them are as follows.
· Enhances customer’s value
Business is all about correspondence. If the customers’ requests a product, the company will try to satisfy the customer’s needs. The company’s importance towards the customers and the customer’s response are directly proportional to each other. Business apps will try to increase the customer’s focus towards the company.
· Build a stronger brand
One of the important things that the business apps offer the customers is the communication with the brand and the awareness regarding the brand. With the apps, the customers can show their customers why they should trust the company and they can show the customers for what brands they stand for.
· Hike profits
When customer satisfaction increases, the sales will automatically increase. Business apps are the main factors that enhance the customer interest towards the company. The more interested and pleased people will become the part of the business. Therefore, the consumer demand will grow.
Anand Rajendran is CEO and Co-Founder of Zoplay.com, best PHP scripts development company located in India. Zoplay is a part of Casperon Technologies a leading social and mobile development company. I’m a Tech geek, Digital marketing expert, Entrepreneur, and Atheist who loves to write everything about PHP Scripts and mobile application development.