Have you recently read a blog on your favourite store’s blog?
Have you ever scrolled through an entire blog post to only see one long paragraph after another?
Truth be told – there is nothing I hate more than that.
I don’t know about you, but my eyes need a break – show me a picture or something.
And, I am not the only one who feels this way…
High-quality content should contain pictures, videos, and hyperlinks – don’t create content using only text. The more creative you can get, the more engaged your reader will be.
But, you can decipher what exactly each post should contain when you are working on this next item:
Every success story starts with a plan – for something, anything. And, developing high-quality content and successfully running a blog is no different.
Start by developing a strategy for how you will share your content, what outlets you will focus on, and what your theme will be. This strategy will set the tone for the rest of your content.
Backlinks – hyperlinks back to your posts – are an important aspect of SEO. It adds to the credibility of your post and your website as a whole.
Of course, you should try to secure outside links too, but, place some links of your own – this will direct traffic to other areas of your site (or previous posts) and also improve your SEO.
When I first started blogging, I would simply write about anything that came to mind – it could be my personal feelings I came to terms with in the shower or even a trending topic I ran across on Twitter.
But, while most blog ideas do come to you randomly, they should still have some direction. For example, you should still pick a generic theme for your blog and narrow plausible ideas down to what falls in line with that.
Yes, SEO – search engine optimization – is critical. The search engines are only getting smarter, and SEO is what will help you the most.
However, focusing solely on that can be a major downfall in the quality of your content.
Rather than focusing on keyword stuffing and keyword density, study up on the most important SEO practices and incorporate those into your high-quality content.
Here’s a secret – one key aspect the search engines are looking for is high-quality content.