Would you like to get your brand known by a wider audience, grow a massive social following of users, and get leads? If that is exactly the case, then Instagram is the key.
Instagram is not just the platform to post your morning selfies, food pics, show your love for cats, or your baby bump, it’s a lot more than that. It has now become one of the top engaging, user-friendly and profitable digital platforms for businesses of all types and sizes.
Instagram has reached over 400 million active monthly users. But the amazing thing is the fact that only 23% of brands are doing it right. Many businesses are finding ways to interact with Instagram community and earn personally invested customers who can really relate to their brands.
Is Instagram marketing a wise choice?
It’s not simply the numbers you should care about as a digital marketer, it’s the massive number of people using it. Instagrammers are shoppers – your potential customers, they absorb you marketing message, brand voice or brand story without any hard sales, and appeal to them without actually selling to them.
Shoppers turn to social proof that can be used on your website and social media platforms for references. If truth be told, Instagram helps convert passive shoppers into repeat customers.
Instagram gives brands an opportunity to share their brand stories with a wider audience in a very creative and impressive manner.
How Instagram Can Unlock Profit Potential of Your Brand?
Instagram doesn’t permit to share links, even the images don’t support any links. The only place to link back to your website is the bio on Instagram which creates a new game for social media marketers. To give you a clear understanding of how Instagram can do wonders for your brand, here are a few successful Instagram case studies that used Instagram to promote their brand.
1. Adidas Neo
Adidas smartly played on Instagram and invited Instagram influencers and common people to take part in an Adidas Neo marketing campaign. Users were asked to create Adidas inspired Instagram posts and from these, Adidas picked the best content creators and give them a chance of modeling in a professional photo shoot and their branded content with massive Instagram audiences.
Adidas used Instagram’s most famous celebrity Selena Gomez to help the brand to get the contest sharing. And the contest created a buzz on Instagram with the hashtag #MyNeoShoot.
To have a chance to get selected as a model for Adidas, Instagram users had to post images using the hashtag #MyNeoShoot. With this Adidas Neo campaign, the brand generated 71,000 mentions for this single hashtag. And the Adidas Neo Instagram account increased their following to 41k new users.
Airline companies including Cathay Pacific, British Airways, Alaska Air, Qantas, Air France and more, partnered with leading lifestyle and aspirational travel influencers to create sponsored Instagram content and integrate their brand message for new audiences. This tactic leveraged the social stars’ large social following to increase brand awareness, user engagement, and audience exposure, ultimately drove up and supported profitable actions.
3. Mobile App Bejeweled
The popular gem-matching puzzle game Bejeweled used Instagram smartly to grow its fan base, increase brand engagement and inspire mobile users to download their mobile game. They picked high-reach Instagram influencers to take part in their branded hashtag #shinyplace campaign by simply sharing photos of themselves playing the gem-matching puzzle game. This way, they not only created brand awareness among social media audiences, they also succeed to drove audience attention to the app store to get more downloads of their mobile app.
4. Frank Body
It is an Austrian-based body and skin care brand that products are based on coffee. And this is the specialty of their products that makes the center of images they used to brand with Instagram. They used their hashtag #letbefrank on Instagram and increased their followers.
5. Bloom and Wild
Bloom and Wild is a company that delivers bouquets, they gained a massive growth by Instagram advertising. Their main goal was to gain a wider audience to their young business. They came up with a simple strategy and used the Power Editor feature of Instagram to create Instagram ads. They used the data of their existing email list and created a similar audience from it. Then, they analyzed their ad photos by running paid campaigns. With Instagram ads, Bloom and Wild increased their bouquets orders by 62% and observed many new customers showed their interest to buy a bouquet from their shop.
The iconic American retailer was the very first advertiser on Instagram who took a great benefit from the Instagram ads to promote their brands. Though they focus on the idea of living in the moment and they express this approach in their images. It helped the brand get known for the most classic and iconic jeans in the world. With Instagram ads, Levis ads featured people wearing the classic clothing while sharing beautiful experiences. Their target audience was the people between the ages of 18-34 in the U.S.
There are many amazing ways to promote your social media agency and personal brand on Instagram. All you need to browse around, research, and experiment with different Instagram marketing techniques to check what works best and gets you the desired results.
You can drive traffic to your website with your Instagram marketing strategy and create a vast audience for your brand which will ultimately has a huge potential for branding and building a strong social following. So, create your Instagram marketing strategy and let your brand voice be heard by the world with this engaging tool!
About the Author:
Saher Naseem is a professional content marketer, brand strategist and blogger. She is associated with Branex – a digital marketing agency in Toronto that provides ecommerce website design and development solutions, social media marketing and mobile app development solutions for businesses of all types and sizes.