“You can never go wrong by investing in communities and the human beings within them.” —Pam Moore, Social and Marketing Consultant.
If there is one astounding viral platform in the world, that is undoubtedly social media. First let’s see how bigger the social media is:
· Out of 3 billion internet users, stunning number 2.1 billion are active social media users
· The number of worldwide social media users is expected to hit 2.5 billion milestone by 2018
· 90% of young adults aged between 18 and 29 use social media, where they feel social media is their preferred channel to connect with businesses.
When it comes to app marketing, Facebook itself drove a staggering number of 2 billion app downloads for apps advertised on its platform by April 2016. Meanwhile, the number might have been skyrocketed. And on the other hand, Google reached 3 billion downloads at the time through its search platform and Play Store. I will come up with an insightful article on app marketing on Google search platform next time.
“Facebook has a huge audience of people who might be interested in our game and with the new types of creative and targeting available, we are able to vividly demonstrate the unique atmosphere of our game to these people.” – Alexander Tarasov, Director of Marketing, Playrix Games.
Here are some top tips to skyrocket your app downloads on Facebook:
1. Design guidelines
What most of the app marketers make mistake in creating Facebook ad is dragging the image to make it fit the required size. In fact, it completely spoils the quality of the image. The recommended image size makes sure that your image always looks high-quality.
Facebook recommended guidelines:
· Recommended image size: 1,200 x 628 pixels
· Image ratio: 1.9:1
· Text: 90 characters
· Your image may not include more than 20% text.
2. Registration Tip
If you register your app early with Facebook
(developers.facebook.com/docs/apps/register), you can set a cost-per-action (CPA) bid. You’ll only pay when people install your app from an ad. Mobile app development companies Mumbai can help you well on this.
3. Call to Action Tip
Call to Action is optional, but you can add it to tell people what you want them to do when they come across your ad.
You need not do it: Star rating for your app on the App Store or Google Play Store will automatically be displayed on your advert.
4. Post Regularly and Timely
This every marketer suggests, but there is nothing better than consistency and timing in targeted marketing. Some tools like Buffer, Hootsuite, etc. can help you share your posts on a schedule. You may think why I need these tools when I can do it my own.In fact, these tools give a chance to manage multiple social media accounts of different networks from one place.
5. Offer Rewards to Increase Downloads and Social Presence
For people who are in the search of their preferred app, you need not offer any rewards. Even a simple advert can make them download your app. On the other hand, people don’t install any app on Facebook until unless they need it or the ad copy is compelling enough. So your message needs to be compelling enough to persuade people to download the app.
How should be your ad copy content?
1. Short and crisp
Example: A huge chance to win goodies on buying Puma shoes. Install app now!
2. Make statements, don’t ask questions
Don’t: Want to save your money on grocery shopping? Install app now!
Do: Get a huge save on grocery shopping by grabbing these offers. Install app now!
3. Use a sense of urgency
2 litre Coke with 40% off. Offer ends soon. Install app now!
Hope you got some workable tips to incredibly increase your app installs. An ad copy itself can’t create value for your app. If your app is not great in quality, it might see huge uninstalls within a few days of the install. So ensure you collaborate with only an experienced and expert top mobile app development companies to develop your app.If any comments, don’t forget to share.